Breaking Body Biases

The ReBranding of Beachbody to Bodi with Christine DeFilippis - Ep 89

Christine DeFilippis

In this solo episode, I share my thoughts on the rebranding of Beachbody to Bodi. Bodi claims to have shifted their brand to be a "Health Esteem Brand". What does it mean? Are they more inclusive or is this simply another brand jumping on the bandwagon to seem more accessible? And what does their new commercial say about their ideas of weight and fitness.
 
Also in this episode - Nico's Dance Recital part 1 and part 2


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